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Part of Accotax, an ICAEW regulated firm. Offices in Morden, Croydon, Chelsea and Mitcham.

0203 4411 258[email protected]

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Accountants for marketing and creative agencies

Agencies sell time and ideas, so the numbers that matter are utilisation, margin per project and cash from retainers. We make those visible each month.

  • Bookkeeping
  • VAT returns and registration
  • Payroll for limited companies

What does an accountant do for marketing and creative agencies?

Agency accountants handle retainer billing, freelancer status, overseas VAT and project profitability. Most agencies need the Complete or Growth package, from £62.50 + VAT a month.

What is different for you.

The parts of the rules that matter most for this kind of company.

01

Retainers and deferred income

Work billed in advance is not all earned yet, so revenue timing affects profit and tax.

02

Freelancers and IR35

Regular freelancers can look like employees, so contracts and working practices need review.

03

Overseas clients and VAT

Services to clients abroad have their own VAT treatment, and pass-through costs need care.

04

Pass-through media spend

Advertising bought for clients may be principal or agent income, which changes your turnover.

How the work differs for marketing and creative agencies.

The parts of the job that matter most for this kind of company, and how we handle them.

01

Retainers, projects and when income is earned

Agencies bill retainers monthly and projects by milestone, but the work is delivered over time. Revenue should be recognised as the work is delivered, so an advance payment or a milestone invoice is not all profit yet.

We set up deferred and accrued income so each month's profit reflects the work actually done and your tax is calculated on the right figure.

  • Deferred income for advance billing
  • Accrued income for unbilled work
  • Monthly profit you can trust
02

Freelancers, associates and IR35

Most agencies lean on freelancers. A freelancer who works only for you, on your hours, with your tools, may be treated as an employee. Larger agencies also have duties under the off-payroll rules when they supply workers to clients.

We review the working practices and contracts of each regular freelancer and document the position.

  • Status reviewed for regular freelancers
  • Contracts that reflect the reality
  • Off-payroll duties checked
03

Media spend, overseas clients and VAT

Whether you buy media as principal or agent changes your turnover and VAT. Services to overseas clients have their own VAT treatment, and currency conversion needs a consistent method.

We set the treatment in your terms and your books so your VAT returns and your gross profit are right.

  • Principal or agent set out
  • Overseas VAT treatment
  • Consistent currency conversion

The usual way, and ours.

Typical agency admin

  • Revenue booked when invoiced
  • Freelancers never reviewed
  • Media spend in turnover by default
  • Foreign invoices converted ad hoc

With us

  • Revenue matched to delivery
  • Status documented
  • Principal or agent decided
  • One currency method

Rules to watch.

Rule

Agent or principal

Whether you are an agent or principal changes the VAT and turnover on media spend. We set it in your terms and books.

Your year with us.

What happens, and when.

  1. MonthlyRetainers, accruals and utilisation.
  2. QuarterlyVAT, including overseas clients.
  3. Before year endPension and bonus decisions.
  4. Year endAccounts and tax.

Mistakes we prevent.

Avoided

Treating advances as profit

It inflates profit and tax in one year and deflates the next.

Avoided

Ignoring freelancer status

Back tax and National Insurance can follow a status challenge.

Avoided

Misreporting media spend

Turnover and VAT errors flow from the wrong principal or agent view.

Fixed fees for marketing and creative agencies.

Prices exclude VAT. Final price depends on turnover and options.

Essential

Micro and new companies

£45.83a month + VAT

  • Statutory accounts
  • Corporation Tax return (CT600)
  • Confirmation statement
  • One director Self Assessment
  • Deadline reminders
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Recommended

Complete

Trading and online businesses

£62.50a month + VAT

  • Everything in Essential
  • Monthly bookkeeping
  • Quarterly MTD VAT returns
  • Director payroll and RTI
  • Quarterly review call
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Growth

Growing, data-led teams

£75a month + VAT

  • Everything in Complete
  • Payroll for up to 5 employees
  • Priority accountant access
  • Quarterly tax planning
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Rated 4.9 out of 5.

“He took the time to explain every step of the process and made a complex situation much easier to understand.”
Hugo AlvarezGoogle review of Accotax
“They take the time to understand how our business works and what our needs are.”
Mael LeboucherGoogle review of Accotax
“Very prompt in responding to questions and patient with us even when we seem to be slow.”
Mansur LimanGoogle review of Accotax
“He took care of everything promptly and kept me informed throughout, which was greatly appreciated.”
SofiaGoogle review of Accotax
“It was a pleasure working with Anum on our accounts. The whole process was swift and effortless, and it was one less thing to worry about.”
Jamie FletcherGoogle review of Accotax
“The work was completed promptly, my tax return was successfully filed.”
Sergey MGoogle review of Accotax

Marketing and creative agencies: questions.

How do I treat freelancers who work only for me?

Check control, substitution and financial risk. A long-term, full-time freelancer may be treated as an employee, so we review each arrangement.

Accounts for marketing and creative agencies, sorted.

Tell us about your company and we will confirm your fixed fee within one working day.